SCALE

Available for new engagements

AI-powered performance marketing that ▸performs

I help brands scale paid media profitably across search, social, CTV, and beyond — now amplified with custom AI: agents, models, and automation that compound results.

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I can help you get ▸customers through AI-driven ads.

01 — About

Built in the trenches,
not a textbook

I'm Ted — a performance marketing consultant who's spent years deep in ad accounts, not just dashboards. I've managed campaigns across paid search, social, programmatic, and CTV for brands ranging from scrappy startups to scaled enterprises.

I work as an embedded partner, not a hands-off strategist. Whether you need someone to build your paid program from scratch, audit what's broken, or scale what's working — I bring the same level of ownership as an in-house lead, with the breadth of an agency veteran.

Increasingly, my edge is AI. I build the automations, models, and agents that run alongside the media — so optimization happens around the clock, measurement gets sharper, and a small team punches far above its weight.

I'm selective about who I work with so I can stay deeply invested in every engagement.

Millions

In ad spend managed

Full-Funnel

Acquisition to retention

Cross-Channel

Search, social, CTV & more

Embedded

Partner, not just a vendor

02 — AI Marketing

An AI engine under the hood
of your growth

This is where I'm different. I don't just talk about AI — I build it into the marketing. Custom automations, models, and agents that make a lean team operate like a much bigger one.

AI-Powered Media Buying

Custom agents and automations watch your accounts around the clock — pacing budgets, adjusting bids, and catching anomalies faster than any human can.

Marketing Mix Modeling

ML-driven MMM and incrementality testing to measure what's truly driving growth — so spend moves to where it actually pays back, not just where it's easy to track.

Generative Creative & Copy

AI-assisted creative production and copy testing — spin up, localize, and iterate on ad variations at a volume manual workflows simply can't match.

Predictive Forecasting

LTV, CAC, and spend forecasting with scenario modeling — so budgets and targets are set on evidence, not gut feel or last quarter's averages.

Custom AI Tools & Agents

I build bespoke dashboards, agents, and automations around your exact stack — the same kind of tooling I build to run my own clients' accounts.

AI-Augmented Reporting

Always-on dashboards and natural-language insights that turn raw spend and conversion data into clear decisions — automatically, in plain English.

03 — Services

What I do

The channels and disciplines I run end to end — with the AI layer above working across all of them.

Paid Search

Google Ads, Bing Ads, and beyond. Keyword strategy, bid management, creative testing, and landing page optimization to maximize ROAS.

Paid Social

Meta, TikTok, LinkedIn, X, and emerging platforms. Full-funnel campaign architecture, audience strategy, and creative iteration at scale.

CTV & Video

Connected TV and video advertising across streaming platforms. Audience targeting, frequency management, and incrementality measurement.

Media Buying

Programmatic and direct media buying across display, native, and audio. Budget allocation, negotiation, and performance optimization.

Measurement & Analytics

Attribution modeling, conversion tracking, incrementality testing, and reporting infrastructure. Know what's working and why.

Growth Strategy

Channel mix modeling, budget planning, and go-to-market strategy. Build a paid media engine that compounds over time.

Industries

Who I work with

DTC / E-commerceB2C SaaSB2B SaaSStartupsAgenciesConsumer AppsMarketplaces

04 — Process

How we work together

A clear, efficient engagement model. No bloated retainers or mystery deliverables.

Discovery

We talk through your goals, current state, and where you think the gaps are. No pitch deck — just a real conversation.

Audit & Plan

I dig into your accounts, data, and stack. You get a clear-eyed assessment and a prioritized roadmap — not a 50-page PDF.

Execute

Hands-on-keyboard work. I build, launch, test, and optimize — embedded in your workflow, not outside of it.

Scale & Iterate

What works gets scaled. What doesn't gets cut. Continuous testing, transparent reporting, and compounding results.

05 — Contact

Let's work together

Have a project in mind? Reach out and let's see if there's a fit.

Connect with me

Prefer a quick note? Use the form — it comes straight to my inbox, usually answered within a day.